Atlantic Equities analyst Hamilton Faber expresses concerns about the future of Walt Disney Co. (Disney) in linear television, dubbing it a potential “negative tipping point” for the company. In light of these concerns, Faber downgraded Disney shares to underperform from neutral and decreased his price target to $76 from $113.

Disney shares experienced a 1% decrease in premarket trading on Tuesday, and have seen an overall decline of nearly 12% over the past three months.

Faber highlights two key issues that contribute to his pessimistic outlook. Firstly, he observes a declining trend in linear advertising, which he expects to worsen without the usual price gains seen in the past 15 years. Secondly, he notes a significant decline in performance within Disney’s film franchises.

He further supports his conclusions by drawing on insights gained from the recent upfronts, industry events where marketers purchase ad slots for the upcoming fall TV season. The data gathered from these events reflects the alarming state of linear TV ratings, particularly within the general entertainment sector.

Although the decline in linear TV ratings is not unexpected due to the lack of quality programming on traditional TV, Disney is not immune to its effects. Faber anticipates that these advertising challenges could potentially subtract nearly $1 billion from Disney’s projected operating income for 2026.

While Disney CEO Bob Iger has shown openness to the possibility of selling some of the company’s linear-television assets, the feasibility of such a move remains uncertain.

Overall, Faber’s analysis suggests that Disney’s linear television business faces significant hurdles that could greatly impact its performance in the future.

Don’t miss: Disney faces several ‘concerning’ trends that are making one analyst ‘more nervous’

Disney’s Linear TV Faces Challenges

Disney’s linear TV assets are a significant source of the company’s free cash flow, but there are concerns about their viability in the long term. Analysts struggle to envision potential buyers for these distressed assets, especially if they remain in a distressed state. Furthermore, any potential sale is likely to be below Disney’s current value, potentially decreasing the value of the company’s shares.

Despite challenges in linear programming, sports ad pricing has shown resilience. The trends in sports programming are expected to help offset declines in other areas.

However, there are worries about Disney’s franchises. Critical scores for Marvel programming have been declining, and there is weakening box-office performance. In addition, there appears to be fatigue surrounding Marvel and Star Wars TV shows.

Disney’s key franchises are essential to the company’s success, and declining interest in Marvel, Star Wars, and Pixar properties is a cause for concern. The success of Disney+ relies heavily on the demand for these franchises. A decline in demand could result in slower growth in net additions and a longer period before the direct-to-consumer unit breaks even.

In summary, Disney’s linear TV assets face challenges, while the decline in critical scores for its franchises and weakening performance raise concerns. The success of Disney+ relies heavily on the demand for key franchise content. Analysts are cautious about the future projections for Disney+ and question the rationale behind the optimism of accelerated growth.

Disney Faces Multiple Challenges, Experts Warn

Disney, the iconic entertainment company, is dealing with a myriad of complex challenges that require thorough analysis and careful strategies. As experts shed light on this matter, it becomes evident that there are no quick and simple fixes for the hurdles Disney currently faces.

Disney’s rich history and vast empire make it a prominent player in the entertainment industry. However, in recent times, Disney has encountered numerous obstacles that demand attention and resolution. From declining theme park attendance to changing consumer preferences in the streaming era, the company must adapt to stay relevant and competitive.

Declining Theme Park Attendance

One of Disney’s key sources of revenue has been its world-renowned theme parks. However, a decline in attendance has raised concerns. To address this issue, Disney needs to invest in creating new attractions, enhancing the visitor experience, and implementing effective marketing strategies.

Changing Consumer Preferences in the Streaming Era

With the rise of streaming platforms, traditional media companies like Disney have had to pivot their strategies. Consumers now have access to a wide array of content choices, making it crucial for Disney to keep up with evolving preferences. This requires producing compelling original content, securing valuable partnerships, and constantly innovating to differentiate itself in the streaming market.


In conclusion, Disney’s challenges are extensive and multifaceted. The company must navigate through declining theme park attendance and adapt to the changing landscape of the streaming era. By investing in innovation, creating captivating experiences, and staying ahead of consumer preferences, Disney can overcome these obstacles and ensure its continued success in the entertainment industry.

Leave a Reply

21  +    =  24